Graphic design
Package design Le Figue
Le Figue is a multi-brand jewelry brand under Miliemoon, a jewelry store based in Soho. 

As a launch designer for Le Figue, I worked on projects ranging from creating brand identities to designing brand applications, such as packaging and store cards. 

Logo design: Faire Type
Package design: Shinyoung Kim
Website: lefigue.com

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Interior DesignPlanning to open a boutique in 2025 fall, I also participated in their interior design project, overseeing the whole look & feel of the upcoming physical store with a freelance interior designer and an interior design studio.

Interior design: Chansung Lee, Two Point Zero

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Art DirectionI directed a campaign highlighting the connection between jewelry and everyday moments for Le Figue. The concept focused on capturing intimate, relatable scenes—sipping tea, relaxing at work, or heading to a bar after hours—to showcase how jewelry adds elegance and meaning to daily life. Through thoughtful storytelling and refined visuals, the campaign emphasized the brand’s identity, creating a seamless narrative that resonates with its audience and brings the Le Figue experience to life.

Photographer: Aaron Park, Louis Lee
Model: Aimee, Charlotte @AL Models
Art Direction: Shinyoung Kim
Assistant: Joy Yang
Hair, makeup: Jiwoon Lee, Yeonju Noh