Shinyoung Kim
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SHINYOUNG KIM
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Shinyoung is an art director/graphic designer based in NYC. Experienced in prints, branding, digital design, and art direction. 
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For work inquiries and collaborations, please email me at shinyoung0524@gmail.com © 2024 SHINYOUNG KIM
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Le FiguePackage Design2024
Packaging design for Le Figue, a multi-brand jewelry store. 

From ideation to production, I managed the whole project as an in-house designer, which included coming up with the concept of the packaging and choosing the type of applications to produce for the brand, designing the packaging, and managing the project. 
Le FigueArt Direction2024
Photo Art Direction for Le Figue’s Website
For Le Figue, a multi-brand jewelry boutique that celebrates craftsmanship and creativity, I directed a campaign highlighting the connection between jewelry and everyday moments. The concept focused on capturing intimate, relatable scenes—sipping tea, relaxing at work, or heading to a bar after hours—to showcase how jewelry adds elegance and meaning to daily life. Through thoughtful storytelling and refined visuals, the campaign emphasized the brand’s identity, creating a seamless narrative that resonates with its audience and brings the Le Figue experience to life.

Photographer: Aaron Park, Louis Lee
Model: Aimee, Charlotte @AL Models
Art Direction: Shinyoung Kim
Assistant: Joy Yang
Hair, makeup: Jiwoon Lee, Yeonju Noh
CapitalTypeface design2022
Capital is an experimental typeface inspired by NYC’s architecture, especially cast–iron buildings built in the mid­–late 1800s. Capital is a display serif, intended for large print media but also works beautifully in small typesetting. Typographically, its rigid serifs are charming at large sizes.

The type specimen includes an interactive page where audiences can have hands-on, tactile interaction with the typeface. This human interaction with the typeface brings in the spirit of the city and its people, adding a story to the typeface. 

Published in Framework 102

Le FigueRebranding2024
As an in-house art director, I worked on a rebranding project with Faire Type to create a new visual identity for Le Figue, a multi-jewelry brand based in NYC.

My role as an art director was to come up with a clear vision of how Le Figue wants to be presented to customers and to deliver the idea to Faire Type. While leading every branding meeting, I collaborated with the designers from Faire Type to create the best outcome that both sides could be proud of.
Le FigueEnvironment Design2024
Worked on a window decal for Miliemoon, a jewelry store in Soho, NYC. 

The design is worked on a true scale, and the process includes creating an order submission file in Illustrator and handing it over to the producer.
Miliemoon InstagramVideo2024
As a graphic designer at Miliemoon, I worked on polishing and growing their official Instagram feed. The job included curating pictures for the Instagram grid, filming and editing short videos, and creating graphics/gifs for Instagram stories. 
BUDDYBranding/Brand Guideline2023
Worked on a brand guideline for BUDDY, a table lamp company. The brand guideline includes a custom logo, color palette, typography, and applications (presentation template, Instagram posts, and a business card).

Check out their website here.
Check out their Instagram here.
NabiBranding2021
Nabi is a book delivery service for isolated seniors. Nabi works to connect seniors to the world and ensure that seniors live with dignity, purpose, and grace.